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What is App Preview (ios) ?

What is App Preview (ios) ?

Creating an effective app screenshot for the Play Store is crucial as it’s one of the first elements that potential users see. Here’s a knowledge base outline on how to design compelling Play Store app screenshots:

Purpose of app screenshot

  • Highlight the app’s core features and benefits.
  • Show how the app solves user problems or improves their lives.
  • Use visuals to make an emotional connection with users and encourage downloads.

Basic Requirements

  • Format: PNG or JPEG format is commonly used.
  • Resolution: High-resolution images are essential for clarity and professional presentation.
  • Orientation: Choose portrait or landscape orientation based on app usage and best user experience.
  • Quantity: You can upload up to 10 screenshots. Apple recommends at least five to convey the app’s features comprehensively.

Content Tips for Screenshots

  • Feature Focus: Each screenshot should emphasize a key feature or value of the app. Select images that represent different functionalities and are relevant to the target audience.
  • Text Overlays: Add short, clear text captions over each screenshot to briefly explain features. Use simple language with font sizes that are easy to read on all devices.
  • Branded Design: Ensure screenshots reflect the app’s color scheme, typography, and overall brand style for consistency.

Screenshot Flow

  • Start Strong: The first screenshot should highlight the app’s main selling point, as it’s often the one that attracts the most attention.
  • Logical Sequence: Arrange screenshots in a sequence that tells a cohesive story or shows a logical step-by-step flow of app use.
  • Consider Device-Specific Screenshots: If the app has special features for iPad or Mac, use device-specific screenshots to showcase these.